5 Best Image SEO practices to Rank higher

If you are reading this article, then I am quite sure that you may be a Tech influencer, blogger, SEO analyst, or a webmaster and looking for best image SEO practices. Yes, this article is going to provide you some effective Image SEO practices through which you can quickly grab thousands of organic users. These practices will also be helpful in website speed improvement.

Best Image SEO practices

Image search engine optimization is a vast topic. You can generate thousands of organic users every day by image search engine optimization. Various factors are responsible for the ranking of your images and attract users. The factors are –

  • Image size
  • Image dimensions
  • Alternative text
  • Lazy load
  • Image credits/Royalty-free Images

Let’s have a look at these factors.

Image dimensions

Most of the users do not consider it as a factor. But it affects your rankings. You must use images in your article of aspects 640*400 or 1200*800. Both formats are perfect for the images to be used as a featured image in any section. Most of the images in Google search results are observed to be this size. This is a handy tip that may help you in rank.

Image size

If your article is having an image of size 2-3 MB, then it may not be loaded properly and may not be visible to your reader. This can also affect the loading time of your website. You must optimize your image size using optimizing tools present on the internet. There are various tools, such as tinypng.

Alternative text

Many bloggers use the main keyword as image alternative text, but this is not a good SEO practice. You must add an informative alt text so that it can be displayed on the place of the image if that particular image fails to load. 

On the other hand, the name of the image must be proper. For example, keyword.jpg is far better than Picsart23-02-2020.jpg. So keep in mind to set a proper name of the image.

Lazy load

Lazy load is one of the best image SEO practices and a great way to improve the loading time of your website. You must use a plugin that enables the lazy loading of images and give the users a great experience.

To enable lazy loading on your website, you can use the following plugins –

  • Native lazy load
  • Smush
  • Lazy load by WP rocket
  • A3 Lazy load

Royalty-free images

Firstly, I must say that you must use royalty-free Images in your article. Various websites provide you with thousands of royalty-free images, such as Pixabay.

Secondly, you must give image credits from where you are picking any image. Giving credits to the owner is considered as one of the best image SEO practices. This practice can play a vital role in attracting users from search results.

Conclusion – Best Image SEO practices

Guys, these were five best image SEO practices based on my own experience and application. You can create an image website and get it ranked higher to attract visitors and generate revenue.

You can also read a detailed guide of image SEO practices from google support article. I hope these practices will help you and are useful. If yes, then do let me know in the comment box.